<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Lund Loop]]></title><description><![CDATA[Manage risk and maximize profits — with a trading community built to help you do both.]]></description><link>https://www.thelundloop.com</link><image><url>https://substackcdn.com/image/fetch/$s_!KUJ-!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94fdc7c0-8fc7-4f93-844b-b5b09b713e1e_216x216.png</url><title>The Lund Loop</title><link>https://www.thelundloop.com</link></image><generator>Substack</generator><lastBuildDate>Sun, 14 Jun 2026 05:57:53 GMT</lastBuildDate><atom:link href="https://www.thelundloop.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Brian Lund]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[thelundloop@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[thelundloop@substack.com]]></itunes:email><itunes:name><![CDATA[Brian Lund]]></itunes:name></itunes:owner><itunes:author><![CDATA[Brian Lund]]></itunes:author><googleplay:owner><![CDATA[thelundloop@substack.com]]></googleplay:owner><googleplay:email><![CDATA[thelundloop@substack.com]]></googleplay:email><googleplay:author><![CDATA[Brian Lund]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Event Isn't The Opportunity. The Reaction Is.]]></title><description><![CDATA[Markets move on. These ideas don&#8217;t.]]></description><link>https://www.thelundloop.com/p/the-event-isnt-the-opportunity-the</link><guid isPermaLink="false">https://www.thelundloop.com/p/the-event-isnt-the-opportunity-the</guid><dc:creator><![CDATA[Brian Lund]]></dc:creator><pubDate>Sat, 13 Jun 2026 09:30:46 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/38e70d08-a3cd-4ef8-8cac-245fe74c6834_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Three themes worth adding to your process.</p><div><hr></div><h3>Edge Is Not a Permanent Condition</h3><p>Most people think edge is something you either have or don&#8217;t have.</p><p>It&#8217;s more complicated than that.</p><p>Edge changes as conditions change.</p><p>A setup that offers tremendous opportunity in one environment can become nearly useless in another. The same trader can look brilliant during one phase of the market and completely average during the next.</p><p>That&#8217;s because edge isn&#8217;t just about skill.</p><p>It&#8217;s about alignment.</p><p>The earlier you are in an uncertain situation, the less edge exists. As information accumulates, trends develop, and structure improves, confidence increases and edge improves with it.</p><p>The mistake is assuming you always need to participate.</p><p>Sometimes the highest-probability decision is acknowledging that the situation hasn&#8217;t developed enough yet.</p><p>People hate waiting because waiting feels passive. But waiting is often an active decision.</p><p>You&#8217;re choosing not to deploy capital until conditions improve.</p><p>The goal isn&#8217;t to trade constantly. The goal is to trade when your advantage is greatest.</p><div><hr></div><h3>Markets Reveal Their Character Through What They Survive</h3><p>Most investors pay attention to how markets respond to good news. The more useful information often comes from watching how they respond to bad news.</p><p>When a market absorbs negative headlines, disappointing developments, or widely anticipated sources of uncertainty and still refuses to break down, that&#8217;s worth paying attention to. It tells you that buyers are willing to step in despite having every reason not to.</p><p>The opposite is true as well. Weak markets tend to stumble over the smallest obstacle. A mildly disappointing headline becomes an excuse to sell. A minor concern suddenly feels like a major problem.</p><p>That&#8217;s why price action is often more informative than the news itself.</p><p>The news tells you what happened.</p><p>Price tells you how people responded.</p><p>And when a market continues to hold together after being given multiple reasons to fall apart, that&#8217;s evidence of underlying strength whether the headlines agree or not.</p><div><hr></div><h3>Don't Trade the Event. Trade the Reaction.</h3><p>People spend an enormous amount of time preparing for the next big event. The next earnings report. The next economic release. The next headline that everyone insists will determine where the market goes from here.</p><p>Then the event arrives and... nothing much happens.</p><p>Or, more accurately, the thing everyone was worried about finally occurs and the market barely reacts at all.</p><p>That&#8217;s because markets often spend weeks processing uncertainty before the actual event takes place. Participants hedge, speculate, debate, and position themselves long before the official date arrives. By the time the event finally shows up on the calendar, much of the emotional and financial adjustment has already happened.</p><p>What matters isn&#8217;t the event itself. What matters is what the market does after the event is no longer an excuse.</p><p>Once uncertainty is removed, price has a way of revealing what it wanted to do all along.</p><p>That&#8217;s why experienced traders spend less time trying to predict events and more time studying reactions. The reaction tells you whether the market actually cared.</p><p>The event creates the narrative.</p><p>The reaction creates the opportunity.</p><div><hr></div><p><em>This is the thinking.</em></p><p>The Full Daily Update is where ideas become action&#8212;best setups, best odds, least risk.</p><p>&#8594; <strong><a href="https://www.thelundloop.com/0866d19b">Subscribe Today!</a></strong></p><p></p><div><hr></div><p>All opinions expressed in The Lund Loop are my own personal opinions and don&#8217;t reflect the views of my employer, any associated entities, or other organizations I&#8217;m associated with.</p><p>Nothing written, expressed, or implied here should be looked at as investment advice or an admonition to buy, sell, or trade any security or financial instrument. As always, do your own diligence.</p><p><strong><a href="https://www.thelundloop.com/p/lund-loop-disclosures">Click here to read the full disclosure.</a></strong></p>]]></content:encoded></item><item><title><![CDATA[Was That It?]]></title><description><![CDATA[The Lund Loop Daily Update: 06-12-2026]]></description><link>https://www.thelundloop.com/p/was-that-it</link><guid isPermaLink="false">https://www.thelundloop.com/p/was-that-it</guid><pubDate>Fri, 12 Jun 2026 20:24:14 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201792542/c247981bdb58a306c371793199e4fdb0.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thelundloop.com/subscribe&quot;,&quot;text&quot;:&quot;Get The Saturday Cut&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thelundloop.com/subscribe"><span>Get The Saturday Cut</span></a></p><p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[Are We Ready to Blast Off?]]></title><description><![CDATA[The Lund Loop Daily Update: 06-11-2026]]></description><link>https://www.thelundloop.com/p/are-we-ready-to-blast-off</link><guid isPermaLink="false">https://www.thelundloop.com/p/are-we-ready-to-blast-off</guid><pubDate>Thu, 11 Jun 2026 21:18:08 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/201656091/beeb8834-e5c9-44f7-9d45-2cca28b9e01d/transcoded-00001.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[What’s Your Edge?]]></title><description><![CDATA[The Lund Loop Daily Update: 06-10-2026]]></description><link>https://www.thelundloop.com/p/whats-your-edge</link><guid isPermaLink="false">https://www.thelundloop.com/p/whats-your-edge</guid><pubDate>Wed, 10 Jun 2026 20:40:31 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201445316/5b011352ef613d8b40f6292566a4520d.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[What Do We Do Now?]]></title><description><![CDATA[The Lund Loop Daily Update: 06-08-2026]]></description><link>https://www.thelundloop.com/p/what-do-we-do-now</link><guid isPermaLink="false">https://www.thelundloop.com/p/what-do-we-do-now</guid><pubDate>Tue, 09 Jun 2026 22:20:54 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/201355472/8038cd3b-3843-4385-8e45-41700225cdb8/transcoded-00001.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[Know Your Timeframes]]></title><description><![CDATA[The Lund Loop Daily Update: 06-08-2026]]></description><link>https://www.thelundloop.com/p/know-your-timeframes</link><guid isPermaLink="false">https://www.thelundloop.com/p/know-your-timeframes</guid><pubDate>Mon, 08 Jun 2026 20:24:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/201197226/1676883f86f881ade3c54910100f4c94.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[The Hardest Trading Transitions Is From Aggression to Preservation]]></title><description><![CDATA[Markets move on. These ideas don&#8217;t.]]></description><link>https://www.thelundloop.com/p/the-hardest-trading-transitions-is</link><guid isPermaLink="false">https://www.thelundloop.com/p/the-hardest-trading-transitions-is</guid><dc:creator><![CDATA[Brian Lund]]></dc:creator><pubDate>Sat, 06 Jun 2026 09:30:43 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/cfd9e931-2b99-45d0-aa1b-8a949edbb979_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Three themes worth adding to your process.</p><div><hr></div><h3>Taking Profits Buys Emotional Flexibility</h3><p>The underrated benefit of taking partial profits has nothing to do with maximizing returns.</p><p>It&#8217;s psychological.</p><p>The moment traders lock in some gains, the emotional pressure surrounding the remaining position changes dramatically. They stop managing from fear and start managing from optionality.</p><p>That&#8217;s important because markets rarely move in perfectly straight lines. A position might explode higher immediately. Or it might base, consolidate, fail, reverse, or transition into something larger over time.</p><p>Partial profits create room for flexibility.</p><p>Instead of feeling trapped between &#8220;sell everything&#8221; or &#8220;hold everything,&#8221; traders gain the ability to observe what price is doing without the same emotional urgency.</p><p>Sometimes that flexibility allows a simple day trade to evolve into a swing trade. Other times it simply protects the account from turning a winner into a loser.</p><p>But either way, taking something off the table changes the psychology of the entire trade.</p><p>And psychology is often what determines whether traders can stay objective once real money is involved. </p><div><hr></div><h3>Trading Is About Building Frameworks, Not Predicting Outcomes</h3><p>One of the biggest misconceptions in trading is believing successful traders somehow &#8220;know&#8221; what&#8217;s going to happen next.</p><p>They don&#8217;t.</p><p>What experienced traders actually do is build frameworks where the probabilities favor them and the downside is clearly defined if they&#8217;re wrong.</p><p>That&#8217;s a completely different mindset.</p><p>Instead of predicting, &#8220;This stock is definitely going higher,&#8221; the process becomes: &#8220;Here&#8217;s where buyers are stepping in. Here&#8217;s where my risk is manageable. Here&#8217;s the potential reward if momentum follows through.&#8221;</p><p>The trade becomes structured uncertainty instead of emotional certainty.</p><p>That distinction matters because prediction creates ego attachment. Frameworks create adaptability.</p><p>If the stock works, great. You manage it accordingly. If it fails, you already know where you&#8217;re getting out because the plan existed before the emotions arrived.</p><p>The goal is not certainty.</p><p>The goal is creating situations where the math, structure, and probabilities consistently work in your favor over time.</p><div><hr></div><h3>The Market Eventually Stops Rewarding Aggression</h3><p>Most traders spend years learning how to take risk.</p><p>Very few spend enough time learning how to protect success once they finally achieve it.</p><p>That&#8217;s because aggressive behavior gets rewarded early in strong markets. Big sizing. Conviction. Concentration. Letting winners run. Those things can create explosive results during the right environment.</p><p>But eventually the challenge changes.</p><p>At some point, the question stops being &#8220;How do I make more?&#8221; and starts becoming &#8220;How do I avoid giving it all back?&#8221;</p><p>That transition is psychologically brutal because preservation feels emotionally slower than growth. Protecting capital rarely creates the same adrenaline as aggressively compounding it.</p><p>But mature investing requires both phases.</p><p>Aggression may build wealth. Preservation is what allows you to keep it long enough for it to matter.</p><p>The market is full of people who figured out how to make a fortune temporarily.</p><p>Far fewer figured out how to hold onto one.</p><div><hr></div><p><em>This is the thinking.</em></p><p>The Full Daily Update is where ideas become action&#8212;best setups, best odds, least risk.</p><p>&#8594; <strong><a href="https://www.thelundloop.com/0866d19b">Subscribe Today!</a></strong></p><p></p><div><hr></div><p>All opinions expressed in The Lund Loop are my own personal opinions and don&#8217;t reflect the views of my employer, any associated entities, or other organizations I&#8217;m associated with.</p><p>Nothing written, expressed, or implied here should be looked at as investment advice or an admonition to buy, sell, or trade any security or financial instrument. As always, do your own diligence.</p><p><strong><a href="https://www.thelundloop.com/p/lund-loop-disclosures">Click here to read the full disclosure.</a></strong></p>]]></content:encoded></item><item><title><![CDATA[Thank God It’s Friday!]]></title><description><![CDATA[The Lund Loop Daily Update: 06-05-2026]]></description><link>https://www.thelundloop.com/p/thank-god-its-friday</link><guid isPermaLink="false">https://www.thelundloop.com/p/thank-god-its-friday</guid><pubDate>Fri, 05 Jun 2026 20:20:46 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199777912/bee0f468470afc1cd6b74141a32e2f5e.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[Short on Time]]></title><description><![CDATA[The Lund Loop Daily Update: 06-04-2026]]></description><link>https://www.thelundloop.com/p/short-on-time</link><guid isPermaLink="false">https://www.thelundloop.com/p/short-on-time</guid><pubDate>Thu, 04 Jun 2026 20:16:24 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/199777870/cda62489-fb23-411d-b4f3-f76468bce111/transcoded-1780604170.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[Is It Time to Write Yourself a Big Fat Check?]]></title><description><![CDATA[The Lund Loop Daily Update: 06-03-2026]]></description><link>https://www.thelundloop.com/p/is-it-time-to-write-yourself-a-big</link><guid isPermaLink="false">https://www.thelundloop.com/p/is-it-time-to-write-yourself-a-big</guid><pubDate>Wed, 03 Jun 2026 20:21:22 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199777823/c4b5f35f2cdd7b3f52ac60b2d297b3bc.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[How to Frame a Cash Flow Trade]]></title><description><![CDATA[The Lund Loop Daily Update: 06-02-2026]]></description><link>https://www.thelundloop.com/p/how-to-frame-a-cash-flow-trade</link><guid isPermaLink="false">https://www.thelundloop.com/p/how-to-frame-a-cash-flow-trade</guid><pubDate>Tue, 02 Jun 2026 21:29:31 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199777788/803034b60bb60fd31bf7bdb5dcad193c.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[Is It Time to Buy, Sell, or Hedge]]></title><description><![CDATA[Ask me anything about markets, trading, and life.]]></description><link>https://www.thelundloop.com/p/is-it-time-to-buy-sell-or-hedge-e37</link><guid isPermaLink="false">https://www.thelundloop.com/p/is-it-time-to-buy-sell-or-hedge-e37</guid><dc:creator><![CDATA[Brian Lund]]></dc:creator><pubDate>Mon, 01 Jun 2026 23:07:47 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/200157778/6f5f12bc-fb3d-4def-993d-a5fea713dfde/transcoded-1780336047.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thelundloop.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thelundloop.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[Should You Buy The SpaceX IPO?]]></title><description><![CDATA[The Lund Loop Daily Update: 06-01-2026]]></description><link>https://www.thelundloop.com/p/should-you-buy-the-spacex-ipo</link><guid isPermaLink="false">https://www.thelundloop.com/p/should-you-buy-the-spacex-ipo</guid><pubDate>Mon, 01 Jun 2026 20:52:54 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199777715/db96c1977b0c8fe270f0cd311d49325b.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[Comparison Is How Traders Quietly Blow Themselves Up]]></title><description><![CDATA[Markets move on. These ideas don&#8217;t.]]></description><link>https://www.thelundloop.com/p/comparison-is-how-traders-quietly</link><guid isPermaLink="false">https://www.thelundloop.com/p/comparison-is-how-traders-quietly</guid><dc:creator><![CDATA[Brian Lund]]></dc:creator><pubDate>Sat, 30 May 2026 09:31:15 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/d3dc86fd-3c18-435a-bb86-7ce62beaf173_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Three themes worth adding to your process.</p><div><hr></div><h3>The Danger Starts When Success Doesn&#8217;t Feel Like Enough</h3><p>One of the most dangerous things in markets has nothing to do with charts, indicators, or economic data.</p><p>It&#8217;s comparison.</p><p>You make good money. Maybe even life-changing money. And then you see someone else claiming they made more. Suddenly, what should feel like success starts feeling insufficient.</p><p>That&#8217;s where traders begin drifting into dangerous behavior.</p><p>They increase size too aggressively. They chase parabolic moves. They abandon risk management because normal progress no longer feels emotionally satisfying. The goal quietly shifts from building wealth to proving something.</p><p>And that shift is deadly.</p><p>Because markets have a way of rewarding reckless behavior right before punishing it catastrophically. The same aggression that creates explosive gains during euphoric periods often destroys accounts once conditions change.</p><p>That&#8217;s why defining your own goals matters so much.</p><p>If you don&#8217;t know what &#8220;enough&#8221; means for your life, the market will convince you there&#8217;s never enough at all.</p><div><hr></div><h3>Conviction and Recklessness Often Look Identical in Bull Markets</h3><p>Bull markets blur important distinctions.</p><p>Aggressive positioning starts looking like genius. Oversized bets feel justified because everything keeps working. And people begin confusing conviction with skill.</p><p>But conviction alone proves nothing.</p><p>You can have conviction in a great idea&#8212;or a terrible one. You can believe deeply in a stock, a sector, or a narrative and still be completely wrong.</p><p>That&#8217;s why risk management matters most during strong markets, not weak ones.</p><p>Weak markets expose recklessness quickly. Strong markets reward it for a while.</p><p>And that temporary reward creates dangerous reinforcement. Traders start believing the market validates every aggressive decision simply because price continues rising.</p><p>Until it doesn&#8217;t.</p><p>The challenge isn&#8217;t surviving when conditions are difficult.</p><p>It&#8217;s staying disciplined when conditions make recklessness feel smart.</p><div><hr></div><h3>Good Communities Encourage Process, Not Dependency</h3><p>A lot of trading services are built around dependency.</p><p>Buy this. Sell that. Follow the guru. Mirror the trades. But the problem with that model is that it never teaches people how to think for themselves.</p><p>Eventually, every trader has to build a methodology that fits their own psychology, timeframe, and risk tolerance. There is no universal blueprint because there are no universal people.</p><p>That&#8217;s why the most valuable communities aren&#8217;t the ones handing out picks. They&#8217;re the ones helping people develop process.</p><p>Good traders can look at the same setup and manage it completely differently depending on their objectives and emotional makeup. One trader might day trade it. Another might build a swing position. Another might ignore it entirely because it doesn&#8217;t fit their style.</p><p>The goal isn&#8217;t to create clones.</p><p>The goal is to help people become more capable versions of themselves.</p><div><hr></div><p><em>This is the thinking.</em></p><p>The Full Daily Update is where ideas become action&#8212;best setups, best odds, least risk.</p><p>&#8594; <strong><a href="https://www.thelundloop.com/0866d19b">Subscribe Today!</a></strong></p><p></p><div><hr></div><p>All opinions expressed in The Lund Loop are my own personal opinions and don&#8217;t reflect the views of my employer, any associated entities, or other organizations I&#8217;m associated with.</p><p>Nothing written, expressed, or implied here should be looked at as investment advice or an admonition to buy, sell, or trade any security or financial instrument. As always, do your own diligence.</p><p><strong><a href="https://www.thelundloop.com/p/lund-loop-disclosures">Click here to read the full disclosure.</a></strong></p>]]></content:encoded></item><item><title><![CDATA[Is It Time To Buy, Sell, or Hedge?]]></title><description><![CDATA[The Lund Loop Daily Update: 05-29-2026]]></description><link>https://www.thelundloop.com/p/is-it-time-to-buy-sell-or-hedge</link><guid isPermaLink="false">https://www.thelundloop.com/p/is-it-time-to-buy-sell-or-hedge</guid><pubDate>Fri, 29 May 2026 20:22:13 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199777604/af036b4c37ee24e2e2bb065f41dd2f56.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[Skate to Where the Money Is Going]]></title><description><![CDATA[The Lund Loop Daily Update: 05-28-2026]]></description><link>https://www.thelundloop.com/p/skate-to-where-the-money-is-going</link><guid isPermaLink="false">https://www.thelundloop.com/p/skate-to-where-the-money-is-going</guid><pubDate>Thu, 28 May 2026 21:19:51 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199648293/aeab235dd0f011c0ca7230c2d0e91242.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Check out my other newsletter <a href="https://theanecdote.substack.com/">The Anecdote</a> &#8212; it&#8217;s free.</strong></p>
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   ]]></content:encoded></item><item><title><![CDATA[How to Avoid Blowing Up Your Account]]></title><description><![CDATA[The Lund Loop Daily Update: 05-27-2026]]></description><link>https://www.thelundloop.com/p/how-to-avoid-blowing-up-your-account</link><guid isPermaLink="false">https://www.thelundloop.com/p/how-to-avoid-blowing-up-your-account</guid><pubDate>Wed, 27 May 2026 20:38:43 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/199507541/d6c99c24baeb72b15b88c8d1cd58d20c.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<h4>    </h4>
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   ]]></content:encoded></item><item><title><![CDATA[And The Registers Just Keep Ringing]]></title><description><![CDATA[The Lund Loop Daily Update: 05-26-2026]]></description><link>https://www.thelundloop.com/p/and-the-registers-just-keep-ringing</link><guid isPermaLink="false">https://www.thelundloop.com/p/and-the-registers-just-keep-ringing</guid><pubDate>Tue, 26 May 2026 21:27:49 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/197233819/576e16db-65ab-4018-8020-9a8af5e4f673/transcoded-1779830834.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h4>    </h4>
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   ]]></content:encoded></item><item><title><![CDATA[Is a "God Candle" Coming on Tuesday?]]></title><description><![CDATA[The deal with Iran could take us back to all-time highs.]]></description><link>https://www.thelundloop.com/p/is-a-god-candle-coming-on-tuesday</link><guid isPermaLink="false">https://www.thelundloop.com/p/is-a-god-candle-coming-on-tuesday</guid><dc:creator><![CDATA[Brian Lund]]></dc:creator><pubDate>Sat, 23 May 2026 22:48:53 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/26097d16-c650-4a80-a6de-6e4cc29e6200_1170x669.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>It&#8217;s a long way until the open on Tuesday, but if current reports are correct, it looks like there is a massive peace deal in process with Iran and its allies.</p><p>If that&#8217;s the case, we likely see a &#8220;God Candle&#8221; form on the daily chart&#8212;a massive green candle where price explodes higher in a single session and leaves traders scrambling to catch up.</p><p>And when Tuesday comes around, we&#8217;ll get right back to it. In fact, I&#8217;ve got 10 names on my Daily Setups watchlist that look primed to move in the coming week.<br><br>Which is why now is the perfect time to take advantage of my Memorial Day Sale and get 40% off your first year of The Lund Loop.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thelundloop.com/0866d19b&quot;,&quot;text&quot;:&quot;Get 40% Off!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thelundloop.com/0866d19b"><span>Get 40% Off!</span></a></p><p>As a premium member, you&#8217;ll get access to that list&#8212;as well as so much more.</p><p>&#9989; The full Daily Update: Every Mon-Fri, focused on finding the best setups and profit opportunities.</p><p>&#9989; Access to our private trading room, exclusive to paid Lund Loop subscribers.</p><p>&#9989; My Ask Me Anything series, which explores the psychological and philosophical dimensions of trading.</p><p>&#9989; Access to the Deconstructing A Trade archive: Focused video lessons on topics like setups &amp; entries, position sizing, risk management, technical analysis, and much more.</p><p>But most importantly, you&#8217;ll be part of The Lund Loop community. A real community of traders and active investors who help each other every day.</p><p>Right now, The Lund Loop is $300 per year, but if you subscribe today, your first year is just $180&#8212;<strong>that&#8217;s 40% off the current price.</strong></p><p>And if you renew, you&#8217;ll keep the $300 rate for life, no matter how much I raise prices in the future.</p><p>This is one of the biggest discounts I offer, and it&#8217;s exclusively for new premium subscribers. But it&#8217;s a limited-time deal&#8212;once it&#8217;s gone, it&#8217;s gone.</p><p>&#128073; Upgrade now and take your trading and investing to the next level.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thelundloop.com/0866d19b&quot;,&quot;text&quot;:&quot;Subscribe Now!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thelundloop.com/0866d19b"><span>Subscribe Now!</span></a></p>]]></content:encoded></item><item><title><![CDATA[Healthy Markets Aren't Binary]]></title><description><![CDATA[Markets move on. These ideas don&#8217;t.]]></description><link>https://www.thelundloop.com/p/healthy-markets-arent-binary</link><guid isPermaLink="false">https://www.thelundloop.com/p/healthy-markets-arent-binary</guid><dc:creator><![CDATA[Brian Lund]]></dc:creator><pubDate>Sat, 23 May 2026 09:31:04 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/e253e7f5-a185-4276-96d7-e52c0ddfbe81_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>The Lund Loop Memorial Day Sale is on now. For a limited time only, you can get 40% off your first year. Click the button below to take advantage of this deal.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.thelundloop.com/0866d19b&quot;,&quot;text&quot;:&quot;Get 40% Off Your First Year!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.thelundloop.com/0866d19b"><span>Get 40% Off Your First Year!</span></a></p><div><hr></div><p>Three themes worth adding to your process.</p><div><hr></div><h3>Great Trades Often Begin with Controlled Risk, Not Certainty</h3><p>One of the biggest misconceptions in trading is that you&#8217;re supposed to know exactly what will happen before entering a position.</p><p>You don&#8217;t.</p><p>Most good trades begin with a framework, not certainty. A stock approaches support. A reversal starts forming. Risk becomes definable. And then you take a shot.</p><p>That&#8217;s the key: defined risk.</p><p>The goal isn&#8217;t to predict the future perfectly. The goal is to identify situations where the potential reward meaningfully outweighs the downside if you&#8217;re wrong.</p><p>Then, as the trade develops, you manage it. Maybe you scale out into resistance. Maybe you hold part overnight. Maybe it evolves into a swing trade. Maybe it fails entirely.</p><p>Trading isn&#8217;t prediction.</p><p>It&#8217;s structured participation in uncertainty.</p><div><hr></div><h3>Panic Often Appears Long Before Technical Damage</h3><p>A strange phenomenon about markets is how emotionally dramatic people become during completely orderly pullbacks.</p><p>A market can be calmly consolidating, holding key levels, showing no major volume spikes, and still feel like panic online. Every minor red day suddenly gets framed as &#8220;the beginning of something bigger.&#8221;</p><p>But emotionally loud reactions don&#8217;t automatically equal technical damage.</p><p>Healthy trends often require pauses. Pullbacks. Consolidation periods where excess momentum gets worked off. And unless key support levels actually begin breaking down, the market may simply be digesting prior gains.</p><p>That&#8217;s why separating emotional noise from objective structure matters so much.</p><p>If you spend too much time absorbing fear-driven commentary, you can end up reacting to panic that price itself never confirmed.</p><p>Markets don&#8217;t care how dramatic the commentary becomes.</p><p>They care about supply, demand, and whether buyers are still defending important levels.</p><div><hr></div><h3>Healthy Markets Don&#8217;t Depend on One Event</h3><p>Weak markets become obsessed with singular events.</p><p>One earnings report. One inflation print. One Fed meeting. One headline that supposedly determines everything.</p><p>Strong markets behave differently.</p><p>They absorb information without overreacting. They continue functioning even when highly anticipated events come and go without fireworks. That lack of emotional dependency is often a sign of underlying strength.</p><p>When markets become hyper-fixated on one binary outcome, it usually means confidence underneath the surface is fragile. Participants are looking for confirmation that the trend can continue.</p><p>But healthy markets don&#8217;t need constant reassurance.</p><p>They process information, move forward, and keep responding to the broader weight of evidence rather than hinging entirely on one catalyst.</p><p>The absence of panic around major events can itself become information.</p><p>Sometimes the strongest signal is what the market <em>doesn&#8217;t</em> react to.</p><div><hr></div><p><em>This is the thinking.</em></p><p>The Full Daily Update is where ideas become action&#8212;best setups, best odds, least risk.</p><p><strong>This weekend only you can get 40% off your first year of The Lund Loop. Click the link below to take advantage of this limited-time offer.</strong></p><p>&#8594; <strong><a href="https://www.thelundloop.com/0866d19b">Subscribe Today!</a></strong></p><p></p><div><hr></div><p>All opinions expressed in The Lund Loop are my own personal opinions and don&#8217;t reflect the views of my employer, any associated entities, or other organizations I&#8217;m associated with.</p><p>Nothing written, expressed, or implied here should be looked at as investment advice or an admonition to buy, sell, or trade any security or financial instrument. As always, do your own diligence.</p><p><strong><a href="https://www.thelundloop.com/p/lund-loop-disclosures">Click here to read the full disclosure.</a></strong></p>]]></content:encoded></item></channel></rss>