The older I get the more I realize how finite my resources are.

And where you allocate your money, patience, focus, energy, attention, and that most precious of all resources, time, becomes a big question in your life.

With that in mind, I don’t want to waste your time.

So if you’re on the fence about becoming a paid Lund Loop subscriber, let me give you five reasons why it might NOT be worth your while.

1. You like the toxic sewer that is FinTwit

In the early 90s, I stumbled across a group called “Technical Analysis on the Net,” which was occupying a sleepy little corner of the Prodigy online service.

It was there that I “met” some fantastic traders and investors. What was even better was that they were all more than willing to help an arrogant, cocky 20-something who thought he knew way more about the markets than they did.

I think I learned more in those 2-3 years about markets than I have since.

The power of the group was not just the knowledge that was floating around, but the intimate and exclusive setting in which it was shared.

And to be clear, it wasn’t exclusive because it was exclusionary, it was exclusive by dint of the fact that back then, nobody knew about technical analysis - and if they did, they thought it was voodoo.

Unfortunately, Prodigy went out of business and the TAOTN group members went their separate ways.

A little over a decade later when social media began its rise, I had high hopes that a new, similar experience would manifest.

Early on, Twitter, StockTwits, and Reddit were promising, but with scale and mass adoption came a huge influx of noise and general A-holeness.

I think the secret to success in the stock market is surrounding yourself with a community.

But the right community.

A community that consists of everyone from novices to pros, committed to helping everyone crush the markets.

A community that is helpful, supportive, and treats each other with respect.

That’s the type of community we have here at the Lund Loop.

Basically, we’re the anti-FinTwit.

When you become a paid Lund Loop subscriber, you’ll not only meet that community in our Discord, but you’ll become a part of it.

So if you’d rather hang out in a noisy, narcissistic, and soul-deadening environment instead, the Lund Loop is not for you.

2. You’re looking for a fish

There are lots of newsletters and services out there which will tell you what stock, cryptocurrency, or ETF is hot – and when to buy and sell them.

They’ll even send text messages to your phone if for some ungodly reason you want more noise in your life.

But they won’t help you become a better trader or investor.

(Plus, ask yourself this: If they’re so good at trading, why would share their system. Shouldn’t they just be sitting in a room coining money all day long?)

I’ll never tell you what stock to buy in the Lund Loop, but I’ll identify and call out interesting charts, compelling setups, and entry points.

I’ll go in-depth on day trading, swing trading, emerging trends, and trade management as well as talk a lot about the most important aspect of successful trading – the mental game.

The Lund Loop takes a holistic approach to markets, trading, and the mind, and is designed to help you improve your understanding of all three.

The reality is, becoming a consistently profitable trader is a journey, one I’ve been on for 30+ years and will continue to be on for the rest of my life, and if you become a paid Lund Loop subscriber we’ll be on that journey together.

So if you want to learn to fish, let’s do it.

But if you just want a fish, the Lund Loop is not for you.

3. You prefer market gurus in ivory towers

I’m just a regular guy like you.

Or, if you’re a woman, just like you if I was a lady.

I’ve never traded for a brokerage, been a part of an institutional trading floor, or run a hedge fund.

Since 1985 I have been a retail trader just like you, which means I have access to the same platforms, data, and tools that you do.

When I talk about the markets it’s rooted in the real world and in the way real, everyday traders and investors like you operate.

But, I have traded for a living.

Meaning that all my income was derived from my trading.

Not from a trading service. Not from a newsletter. And not from a firm.

I know what it’s like to risk real money in the markets and I’ll always talk about trading in a risk/reward style that acknowledges the real world in which retail traders operate.

Remember, the same trading approach that turns $100,000 into $1,000,000 in six months also turns $1,000,000 into zero – or less using margin.

So if you want to subscribe to a guru who makes money from their service instead of actually trading, then the Lund Loop is not for you.

4. You want to discuss politics or macrame’

When it comes to the stock market and making money, I don’t care who is in the White House, who controls the Senate, or what the latest politician du jour says, does, or thinks.

Never have, never will.

There are opportunities in every market no matter who is in power and talking about politics in relation to trading is like talking about the weather – pointless.

This is why you will never hear any politics discussed in the Lund Loop.

And I’m sure I don’t even have to tell you why you’ll never hear me talking about macrame’ in the Lund Loop.

So if you want your trading and investment analysis put through a political filter, the Lund Loop is not for you.

5. You are easily offended

Making money is a serious endeavor, but I don’t take myself too seriously.

I like to have fun, keep things light, and say what’s on my mind.

I write a section of the Lund Loop I call “The Anecdote” where I share, well, anecdotes from my life that more often than not have nothing to do with the markets.

I don’t pull any punches in this section.

It’s often raw, sometimes unpleasant, occasionally funny, but always real.

I’ve even been known to curse.

Not everyone can hang, and that’s okay.

But if you can’t, Lund Loop is not for you.

*BONUS REASON*

6. You want to pay a ton of money for a stock market newsletter or service

Want to know the dirty little secret of trading?

Anyone can do it.

The stock market is the ultimate egalitarian creation.

It doesn’t care what your race, creed, color, or gender is nor what socio-economic background you come from.

It will reward or punish you just as equally and blindly as the next person.

You don’t have to pay someone hundreds or thousands of dollars a year to tell you what to do or to give you their double-secret special tips, tricks, and insights.

At the end of the day, if you want to be successful in the markets - not just today, tomorrow, or this year, but for the rest of your life – it’s up to you and you only to do the work.

Over the last 30+ years, I’ve made all the mistakes you’re ever going to make – and still make them.

My goal with the Lund Loop is to share those mistakes so you can identify and avoid them and to provide you with a resource and a community that you can be a part of on your journey to becoming a consistently profitable trader or investor.

See, Lund Loop subscribers help me as much as I (hope) I help them.

This is why I only charge $20 a month for my newsletter. And it’s even less if you get an annual subscription.

So, if you want to spend a ton of money on a service that sees you as a customer instead of a community member, Lund Loop is not for you.

There you have it.

Five solid reasons NOT to become a paid Lund Loop subscriber.

However, if after reading these you think Lund Loop is right for you, just click the button below and I’ll see you first thing Saturday morning in the newsletter and during the week in Discord.

-Brian Lund