Subscriber Only: The Difference Between Good And Great

It’s the small things that matter. The details.

That’s what my then girlfriend, now wife, tried to convince me of as we shopped for a new suit, but I couldn’t see how they mattered.

To my uneducated eye and nearly empty wallet the only difference between a tailor-made suit and one off-the-rack, off-the-peg to you Brits, was the price.

Of course, as in most…